Social media is omnipresent in the modern age. If you’re reading this, you’re probably here because of a social media post. You can - and, some might say, you have to - use social media to your advantage to get ahead in today’s age, especially if you’re in a highly competitive business.
So how do you do it?
Identify Your Audience
You can’t promote your work if you don’t know whom you’re promoting to. You want to identify specific demographics to focus on, but don’t go too niche - the demographics need to be large enough that you have room to grow.
Be a Human
Are you a human? Great! This should be pretty easy. But so many organizations, large and small, struggle with this. You don’t want to appear robotic on social media; posts that exhibit no personality make your brand forgettable to your market.
Utilize Brand Ambassadors
If your company makes drum kits, you might have a respected drummer vouch for you and be your spokesperson. The same principle can apply to your business. A brand ambassador need not be a celebrity of any kind - the most important thing is that they have no good engagement, not just a lot of likes and follows.
Colaborate With Others Who Are Successful (Preferably, More Successful)
This is why “featuring”-s are so popular in music today. This guarantees you exposure to at least a portion of another creator’s network who may never have heard of you. Plus, it benefits the other party by introducing them to your network (although you will want to shoot for collaborations with those slightly more successful than you).
Invite People to Like Your Page
It’s free to do, and it’s the easiest way to let your friends know how to support you. No, you’re not annoying them - you’d be surprised how many will give you a like to show support.
Keep It Consistent
You don’t have to post every day, but consistency is key - if you post every Monday at noon, your audience will come to expect weekly posts on Monday at noon. Nonetheless, we’d recommend posting at least twice a week to keep engagement up.
Figure Out Which Social Media To Focus On
This is based on your target demographic. If you’re a welding company, you’re probably not going to need to focus on your tik tok account. A good rule of thumb is: Instagram, Snapchat, and Tik Tok cater to 30 and below; Facebook, LinkedIn, and Google cater to 30 and above.
This doesn’t mean that your business shouldn’t have a presence on these social media just because of your demographic - it just tells you what to focus on. In fact, every business should have a Facebook and Google page regardless of demographic. According to a newsweek article, these two sites alone account for 70% of all traffic on the entire internet.
Hire Someone to Create Your Google Page (and Website)
Don’t worry; this isn’t a pitch for you to hire us - we don’t sell websites at Valley House Media. We just believe that if you want something done right, you should find a dedicated professional to get the job done. The vast, vast majority of people in today’s age will google your business to learn more about it. Make sure that the first thing they see is something that looks attractive and professional.
Social media can be a springboard for artists and organizations to take flight - or it can hold them back from success. Follow these suggestions to start building and maintaining your audience, and let us know if there are any tips and tricks we missed.
~John and Mathew